We know it takes time and resources to keep a business blog running.We also hear from some of our clients who complain that they don't get enough traffic or feedback, and they wonder if blogging is worth it. You'll find a blog more easily on the web.Period. When you write about your subject using the same key phrases that clients use to solve issues, chances are your blog will come up in searches.

But merely writing to a blog isn't enough to drive company.  You have to pay attention to four key areas to have a successful blog.

We've built a framework for improved business blogging. Users can also use the CODA system to keep track of your blog:
 

1.C is for Content: post frequently, often, and remain important to what your readers want and expect.
 

2. O is for Outreach: locate other blogs in your area and build relationships with writers by commenting on their blogs and linking them to your posts. It's the secret to building up your reader base.

3. D is for Design: pay attention to the development of your blog, branding, functionality, simplicity of reading and navigating.


4. A is for action: use your business blog to engage and engage your followers.

The CODA method is an simple checklist to pay attention to what really matters on your company page. If you don't get the kind of outcomes you want from your blog, review each one of these fields to see where you can change and then make some changes.